GuildMates.com - Social Network Site for MMO Players

I'm a little slow on this (most?) news, Blake Peterson dropped a note about a month back announcing his site's launch at GuildMates.com . It's really an interesting idea and I'm curious how well it works over time. They've built a free service where you create a profile of info about yourself and which guilds/games you've had characters in over the years. With a system of email, forums and instant messenging, their goal is to help people reconnect with old guild... well, mates (sorry, I couldn't be bothered to formulate different wording there.)

I've browsed through the site a bit and it's really quite nice. I can imagine a social network tool like this would appeal greatly to folks who've built interesting friendships in the past but don't have accounts with all their old games anymore. I know I'm fairly curious what some folks I used to play Asheron's Call with are playing these days, for instance!

Of course, this kind of site will be most useful if it's existence is widely known about... so I guess I'm playing a part to spread the word for Blake. Maybe long-lost friendships can be rekindled by the use of such a tool, eh? Pretty neat idea, I think.